Teach Google-search about your blog with the Data Validator

This quick-tip is about the Webmaster Tools Tool Data Validator tool - which is an easier way to "teach" Google about the way things are described on your blog or website.

Recently, Google announced a new feature in Webmaster Tools called the Data Validator.

This is like a simpler way for website-owners (which is what bloggers really are) to tell Blogger about structured information that they put onto their sites - by point-and-clicking at the information on screen, rather than by learning the intricacies of Rich Snippets and the snippet testing tool.

What they've released so far is just an English-language tool for events - "such as concerts, sporting events, exhibitions, shows, and festivals".

To use it you need to

visit Webmaster Tools, select your site, click the "Optimization" link in the left sidebar, and click "Data Highlighter".

And obviously you need to have verified the blog in Webmaster Tools before you start, and to do the "learning" with the same account.   NB   Some blogs will be automatically verified, but some won't:  if yours isn't, then the best way to do this is to choose Alternate Methods and choose HTML Tag - then add the meta-tag to your blog.

The bottom line is that for this to work, you need to put the information into your blog the same way every time (aka in a "consistent format"). What will be interesting to see is exactly how "consistent" it needs to be - I suspect that the tool will probably get smarter over time.

I haven't had a chance to try it yest,  /But I am using a Blogger to manage the website for a small choir which has a concert in January.   So I think I'll start by structuring the announcement of the last concert in June 2012, and then see how well it applies the learning to the next one.

How to find free pictures for your blog, using Creative-Commons search

This article describes the Creative Commons search tool, which you can use to look for pictures, videos, music etc that are available for other people to use under a Creative Commons license.

What is Creative Commons

Previously I've described how copyright applies to bloggers, how you can protect your blog-content from copyright theives, and what you can do if they take you work anyway.

The focus in that series was looking after your own rights.

But rights always come with responsibilities. The details vary by country, but in general you cannot just copy other people's recent work without their permission - in the same way that they cannot copy yours.

Some people, though, are happy to give other people permission to use their work, often with certain conditions (eg you must including an attribution link to the creator).

Creative Commons is an easy, legal way for creators to give permission for things they create to be used by other people. It is a framework which offers "licenses" that creators (writers, artists, composers, poets, etc) can apply to their work to say that other people can make copies, and what conditions apply  (eg non-commercial use, only if you attribute me, etc)

To use it, authors, artists, etc don't need to register their work. Instead, they go to the Creative Commons website and get code / text to put with their published work to show what rules apply.

Then they can publish or upload their pictures, writing etc anywhere they want, and by linking to the licence the work is as protected as anything on the internet can be.

How to find pictures & music that are Creative Commons licensed

Creative Commons have a very useful search tool, found at http://search.creativecommons.org

This is not a search engine. Instead it is a front-end-tool that lets you choose:

• The keywords you want to search for (the search words)
• The type of license that you need (use for commercial purposes - yes or no, modify, adapt, build upon - yes/no)
• Which of the file host/search services to use (eg flickr, Google, Open clip art library - etc)

Once you have entered the search options, click on the source that you want to look in, and you are  taken to that site and shown the results of the search-query and options you entered.

For example, when I entered:

• "Christmas"
• Commercial allowed (because I wanted to make a picture to use in Blogger-HAT, where I have advertising)
• Changes allowed (because I wanted an image that I could use as the basis for another one, rather than exactly as it is now)

and clicked on Fotopedia, I was shown:

From here I could use the search tools in Fotopedia to refine my image-search and find just the right picture that I could use to represent a Christmas carol worksheet on my blog.

What sources are included

Today, the sources that are linked to from Creative Commons search are:

• Eurpoeana - media
• Flickr - pictures
• Fotopedia - pictures
• Google web - web search results
• Google images - pictures
• Jamenda - music
• Open Clip Art Library - images
• SpinXpress - media
• Wikimedia Commons - media
• YouTube - video
• Pixabay - images
• ccMixter - music
• SoundCloud - music

It wouldn't surprise me if this list grow/shrinks, as sites become more or less useful as sources of public-domain or creative-commons-licensed materials.

Things to watch out for

Creative Commons cannot guarantee that the results of searches that start in their tools will always be available for re-use: source systems may change their approach, items may be mis-tagged, content owners may change their mind, etc. So they recommend that you should always click-through to the original image in the source site, and double-check the license and attribution requirements there.

Also, some sites may allow you to link directly to the copy of the image on their site. this can be a lot quicker than making your own copy, uploading it and included it in your blog.  But doing this means that the image will not be used as the thumbnail-image for your post. And if the picture is ever removed from the original site - or its web-site address there changes - then the link in your blog will not work any more.

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Related Articles:

Bloggers and Copyright - an overview

Protecting your blog-contents from copyright theft

Taking action when someone has used your copyright materials

Thumbnail images - a picture to summarise each post

Adding a picture to Blogger

Google product cancellations for December 2012

This quick-tip is about Google's winter 2012 product cancellations, which
appear to have less impact on most Blogger users than their recent seasonal purges.

Today, Google have announced their next round of discontinued products - they used to call it "spring cleaning", but this time around have at least acknowledged that it's winter for half the world, and summer for the other half!

Some Google Calendar features are to be discontinued, specifically:

• Creating new reservable times on a Calendar using Appointments Smart Rescheduler
• Add gadget by URL.
• Check your calendar via SMS/text message
• Create event via SMS/text message (GVENT).

My guess is that this may affect some Blogger users, who have integrated a calendar with a blog. It's a fairly specialist area, so likely to be a small number.

There are a few other discontinued features, but I suspect they won't affect bloggers to much extent:

• Google Sync a tool giving access to Google Mail, Calendar and Contacts via Microsoft Exchange's ActiveSync protocol - discontinued, except for Google Apps for Business, Government and Education.
• Google Calendar Sync
• Google Sync for Nokia S60
• SyncML, a contacts sync service used by some older mobile devices.

• Issue Tracker Data API: a tool that lets client applications view and update issues on Project Hosting on Google Code via API feeds.

• Punchd an app that keeps loyalty cards on smartphones

New rule for how many AdSense ads per page - from Jan-2013

This Quick Tip describes a new rule that AdSense is introducing to their terms and conditions, about how often the new 300x600 ad unit can be used on a single page.

Recently AdSense introduced two new sizes of ad-unit, the 300x600 Large Skyscraper and the 300x50 mobile-banner.

These aren't available from the AdSense add-a-gadget or ads-between-posts options in Blogger - but once you've been fully approved for AdSense, it's easy enough to add them to your blog by getting the code from AdSense, and installing it to Blogger the same way you install any other 3rd party code.

Personally, I like the 300x600 - it looks much more natural in several of my blogs, because it's more like the other things in the sidebar. Many of the ads it is showing at the moment are text-ads, because advertisers are still developing image-ads in the new size.  But even the text ads look better, especially in sites where I am trying to blend ads with other content. (Believe it or not, I have one niche where many of the ads work the way Google originally thought of them, providing additional information that is genuinely useful to my readers.)

But you can have too much of a good thing.

AdSense have always had a rule that each screen should have no more than

• 3 ad-units and
• 3 link-units.

Now they have announced that from 10 January 2013, the rule is that each screen can have no more than

• 1 300x600 ad unit
• 3 ad-units
• 3 link-units.

This isn't a big issue for me, but obviously there are some publishers who have taken the p*** and devoted "too much" of their screen-real-estate to ads.

Notice that there are no changes to the rules about how many ads you can show from other advertisers and affiliate programmes.

Google+ communities - another way to grow your blog's influence

This Quick Tip is about Google+ Communities, and the ways you could use them to promote  your blog.

Google+ has launched Communities - their equivalent of Facebook's Groups.

If you  want to be a market-leader in your field then you might want to create:

• A page for your blog
  (eg like I have with Blogger Hints-and-Tips' G_ Page), and

• A community about some aspect of your niche. (eg How to Use Blogger). 

Or,  if your blog is more like a newsletter for a club or group, you may want to create a community for your members instead, with less focus on the niche and more on the people.

Why bother

"Fantastic - yet another social media channel to grow and keep up to date.   Just what we all need.   Not!"

I sympathize ... but  this time around, I suspect it will be worth the effort.

Firstly, if building communication and relationships between people who are interested in your niche is one of your blog's goals, there are strong reasons to move away from Facebook Groups and onto Google+Groups:   On Facebook, Facebook's rules choose which posts are shown to your members.  And people have been complaining that Facebook is showing non-paid updates to fewer people than before.   In Google+, everything shows up in your members stream.

Second, unlike Facebook groups, everything that is posted to a Google+ community is indexed and so might be returned in Google search.

If enough people join the community - which you own and can therefore influence the direction of - then your blog may increase its authority in the niche area, because you are acknowledged as the founder / thought-leader.    You can use this technique this on LinkedIn, Facebook, etc too.   But Google+ communities are new, the best names aren't gone - and there will almost certainly be better SEO benefits from doing this inside a Google product than doing it elsewhere, even though people aren't 100% sure how it will all work yet.   (Assuming that SEO matters for your blog - remember that it's irrelevant for some blogs.)

How to get community members

So far, there don't appear to be any gadgets, badges etc.   I suspect they'll come.   (Although the relative relationship between blog-commenters and community-members could be interesting to work out.)

But you can invite circles, or individual email addresses from within Google+ Communities

And you can put an invitation on your blog, like this

"Click here to join the How to Use Blogger community now, to see how communities work - you are free to leave at any time, and I promise not to spam you."

Limiting AdSense ad types for individual websites is now available

This quick tip is about a new feature that AdSense have just announced, which lets you control the types of ads that are banned - by website, instead of just for your entire AdSense account.

For a long time, I've recommended that Blogger-users who use AdSense should:

• Protect their account from malicious use, and 
• Stop sexual-content ads from showing to be sure that they meet Blogger's Terms and Conditions.

The second of these steps is basically about telling AdSense not to show certain categories of ads on your blog. One of the bug-bears with this is that, until now, it's been all-or-nothing:  you could ban ad-categories from either all your sites or none of them.     For example, one of my sites is likely to be visited by people who are unhappy with the idea of dating agencies using suggestive photos of young women in the ads.   Until now, I've had to ban this category from all my sites, to be certain that they weren't show on the sensitive site. But now AdSense have announced that they support site-level blocking:  this means that you can tell them not to show particular categories of ads on certain sites, but leave them on others. To use the feature, you will need to

• Tell AdSense what URL / domains / web-addresses you manage (if you haven't done it already) and then 
• Set up blocking for individual sites as required.

The good news is that you can still choose "all sites" - and you can block by category from just sub-domains if you want to. It maybe that you cannot use the website-level blocking yet:  Google started rolling it out in AdSense accounts late last week, and it will get to everyone eventually - I don't have it yet myself, but am looking forward to it eagerly.