Showing posts with label e-commerce. Show all posts
Showing posts with label e-commerce. Show all posts

6 Ways To Protect An eCommerce Website [Online Store] Against Hacks & Frauds

Have you taken enough steps to prevent your eCommerce website? Does your site is secure enough to fight against cyber criminals? According to the cybercrime reports, 60% of e-businesses are attacked in their startup of first six months. In most of the time, phishing & hacking are most common things occurred with and for the fraudulent payments. And to minimize the risk and to protect both yourself and your customers against the digital attacks you need to follow quick essential & actionable steps as described below. Protect Online Shopping Site Against Frauds, Hacking & Digital Attacks: Hackers are always in the pursuit of social security numbers, credit card details and other confidential data from the eCommerce sites. So, as a web developer or a designer online security should top the list of all your priority. With the right approach, you cannot just only save your e-business, but also the sensitive customer data.
Ways To Protect An Ecommerce [Online Store] Site Against Hacks And Frauds
Ways To Protect An Ecommerce [Online Store] Site Against Hacks And Frauds
Last time we have seen 7 Actionable Tips For A Better Performing eCommerce Website and today we are going to see how to secure online shopping site to prevent frauds and digital hacks.

Also check: Why Online Retailers Must Focus More on E-commerce Mobile Apps

6 Ways to Protect Ecommerce Site Against Hacking & Fraud

Hackers are always eager to steal your sensitive information like credit card or personal data from your e-commerce site. Get these quick tips from eCommerce & security expert about how to keep your shopping site away from frauds and hacks.

So, the real question is how you can ensure the safety of an eCommerce website? For you, we have listed below the best ways to deal with the security issues.

1. Choose The Most Secure Platform

Among all the available platforms, always opt for the one which uses a more sophisticated object-oriented programming language. They are far more secure & reliable than the others available. The reason what makes them better is because of the administrative panel that are made inaccessible to the hackers, with an exception to the internal network. This is what will remove you from the public facing servers prone to attacks. An additional secondary authentication can also be used to authenticate the users with the internal windows network.

2. Toughen The Password Requirement For You Customers

It is the responsibility of the retailer to keep the information of the customer's safe at the back end. But, you can also help the customer to help themselves by opting for a minimum number of characters, symbols, and numbers for a complex password. Though your customer might grumble at first, but it's better to be safe than getting hacked.

Do not just ask the customer to comply with your password requirements? Make them aware of the fact why they need a complex password and the extra information too. By doing so, you'll definitely gain some loyalty points for being honest and customer-centric.

3. Use Secure Encrypted Connections

An encrypted communication between the website and the browsers while transmitting confidential information is always encouraged. But, to keep the hackers at bay, it becomes immensely vital to maintaining and update strong encryption algorithms such as SSL (Secure Sockets Layer) or TLS (Transport Security Layer).

However, SSL certificates are the ones highly recommended to authenticate the identity of your business and encrypt that data in the transit. This helps to protect the customer's financial or important information from getting stolen along with preventing the fraudulent purchases.

4. Don't Store The Sensitive Data, Be PCI Compliant

The question is why would you even want to store the records of your customers' credit card numbers, expiration dates, and other codes? Well, according to us there isn't any reason? As per the regulation of the PCI Security Standards Council, any merchant who accepts debit/credit cards offline or online strictly needs to comply with its rules to keep the payment data of the customer secure else, face tough penalties.

So, the bottom line is: use an encrypted checkout tunnel to eliminate the need for your servers to even see sensitive data. The inconvenience caused to the customers that time will outweigh the risk of compromising their data. This way you won't be robbed, when you won't have anything to be stolen from.

5. Make The Use Of The Address And Card Verification Systems

The security of your eCommerce site lies in your own hand. It is acceptable to trust but never ever forget to verify your customers. Use the AVS, the fraud tool. It verifies the billing address of the credit card stored on it with the address on file at the credit card company. Whereas, the CVV is a three to four digit security code printed on the credit cards.

Since it cannot be stored with the rest of the details according to the PCI rules, it makes it virtually impossible for the fraudsters to get it unless they steal the card physically. Pay attention, if you are among those using extensions for payments and other services. Make sure to first of all get an extension from a trustworthy place such as Magento multi-vendor marketplace. And, to those do add theses systems to your defense parameters.

6. Monitor Your Site Regularly And Add System Alerts For Suspicious Activities

Managing an eCommerce website is one hell of a job, but without regular monitoring the whole system is incomplete. It can be done with the help of a real-time analytics tool, to ensure that hackers and identity thieves have not introduced malware, viruses or harmful software into the advertisements, graphics or the other content.

The process of scanning and monitoring also needs to be done regularly on the servers of your hosting provider. Do make sure; they have a plan that includes daily scanning, detection, and removal of the malware and viruses on the website while backing it up. Therefore, choose your web hosting provider wisely like BlueHost. Whereas, the same real-time analytics tool can also be used to receive alerts of the suspicious activities, allowing you to act quickly and prevent from causing any harm.


So, do not let your customers down. They are smart and prefer security over anything else. By following the above security measures, you can ensure that to your customers and make them happy.

Author Bio: Isha Singh
Isha Ranot is a technical writer. She has written many articles around various technologies, open source software, e-commerce platforms and online marketing strategies. Alongside writing new pieces, she loves reading stuff that connects to her niche.


Why Online Retailers Must Focus More on E-commerce Mobile Apps

According to app marketing intelligence firm Sensor Tower, the total number of e-commerce mobile app downloads on iOS devices during the 2015 Black Friday week was up by 17%, compared to just 2% during the previous year. E-Retailers, Marketers Need To Focus on eCommerce Mobile Apps: That's today's need, it's very IMP for marketers, online retail shopping, web stores & retailers to think, focus on eCommerce mobile applications to optimize retail store for getting customers to engage with the improved user experience for even secure transactions. Furthermore, around 50% of all online retail sales are expected to be done through e-commerce mobile apps by the end of 2018. These numbers go to show that the future of mobile and, indeed, online retail will be in the hands of e-commerce mobile apps.
Online E-Retailers Must Focus More on E-commerce Mobile Apps
Online E-Retailers Must Focus More on E-commerce Mobile Apps
Last time we saw; 7 Actionable Tips For A Better Performing Ecommerce Website and today we are going to see why its very important to all e-retailers or online shoppers must need to think and study about all e-commerce mobile apps that will help them to make more money.

Also check: Influence of Cloud Computing on The Businesses World

Reasons for Online Retailers to focus more on E-Commerce Mobile Apps

While these apps were a superfluous investment in the past, in today�s competitive market, they can prove to be invaluable channels for growth. So why are users flocking to these apps?

1. They Offer an Enhanced and More Personalized UX

Users love personalized offers. According to Infosys, 78% of consumers said they�d be willing to purchase from a retailer again if they received tailored offers that related to their needs, wants and interests. An app can easily track purchases and assign special discounts and related offers to your customers, which will inevitably lead to more traffic, improved ROI and a higher conversion rate. In the same survey from Infosys, 86% of customers said they�d be willing to pay up to 25% more for a better experience. This is another great opportunity to use a mobile app to its full potential. By integrating with social media sites, providing an in-app chat option, and offering various ways to improve the shopping experience, you can entice users and create true value for everyone involved.

2. Real-Time Customer Service

The customer service in a mobile app works in one of two ways: either through a live chat feature or through AI [Artificial Intelligence]. An app can easily integrate a live chat feature that will link customers with retailers and thus speed up the buying process and ensuring that a minimal number of sales are lost. When it comes to AI, mobile apps can trace and analyze customer behavioral data and leverage it to anticipate customer needs ahead of time, thus creating a powerful iteration chain that improves customer service over time almost automatically.

3. Faster Customer Acquisition Through Multi-channel Targeting

When done right, a mobile app should function on a variety of devices, from the smartphone to the tablet, across multiple OS. When this happens, a user can make a purchase on whatever device is handy, or track the progress of a sale at various times throughout the day, on different devices. This ultimately has an effect on both individual clients, and on your client base as a whole. For example, a client might prefer to purchase from their desktop, while another might prefer to purchase from their smartphone. You want both of them to have an option handy for when they're ready to hit the checkout button.

4. Increased Customer Loyalty

Once installed on a user�s device, a mobile app can be used to increase customer loyalty. Unless the app is uninstalled after a purchase, you can send special offers and discounts through push-notifications to your users, based on the personalization system you've managed to build in your app. This unparalleled access is incredibly valuable, and it cannot be offered by a brick and mortar store, or a website.

5. Higher Conversion Rate

Many e-commerce businesses, including Amazon and eBay, are spending a considerable amount on in-app promotion. This should come as no surprise, because in-app promotion seems to offer higher conversion rates than newsletter campaigns, according to a study by Responsys. With features such as reviews, how-to videos, style tips and customer recommendations, apps can drive up conversion rates. E-commerce businesses also routinely offer special discounts to users who install their mobile apps, and to users who purchase through the app instead of the company's website. With the tools and benefits listed above, it's easy to see why.

6. Improve in-store shopping experience

IoT [Internet of things] is changing the landscape of brick & mortar retail stores. With IoT & a mobile app, you can notify customers of special offers when they walk past the store. You can also implement novel features such as mobile payments, stock/inventory updates and push-notifications for items in the user's in-app shopping cart.

Bottom Line:

Mobile shopping apps have tremendous benefits for both customers and companies. Customers seem to love spending time on window shopping within their mobile apps instead of the actual shopping more than they do in traditional stores or physical stores. Companies on the other hands benefit from powerful analytics, higher conversion and retention rates, and better ROI [rate of interest]. It seems that mobile shopping apps are the way of the future.


Author Bio:
Alfred is a tech lover who writes for Dot Com Infoway, a multinational digital marketing agency offering SEO, PPC & Social Media marketing to business needs with their expert team. Our Mobile app marketing team provides the best app promotion strategies for your mobile apps, help you design and execute a perfect launch to make your app stand out from other mobile apps in the market.

Top 30 Best-Selling WordPress Themes [Aug, 2016] | Most Popular Premium Website Templates | TemplateMonster

Summer is always a new beginning. The birds are singing, the grass is growing, the sun is shining, and it brings with it fresh ideas in every single area of life. Web design is not an exception. Today we have chosen for you 30 TemplateMonster bestsellers of this summer. These themes are considered to be the most popular and the most recognized by the clients. And there is no wonder, as they have the best features and stand out from all the rest by beautiful design. Browse 2016's best selling, selected & responsive WordPress themes: Ready-made templates are the best choice when you want to start your online business. Making a site with the ready-made theme has loads of advantages over making it from scratch. You save quite a lot of time and money as you don't need the whole crew of web designers, coders, testers, programmers. You can customize any theme by yourself. No special skills are required with extremely user-friendly and intuitive back-end. You can adjust almost every detail up to your needs and make sure your website look completely unique and stylish as like it is made from scratch. Different color schemes, custom widgets, 600+ Google fonts and lots of other details.
Top 30 TemplateMonster Best-Sellers WordPress Themes [July, 2016] | Best Website Templates | Responsive Themes
TemplateMonster Best-Sellers WordPress Themes | Best Website Templates | Responsive Themes
Last time we have seen WordPress Vs Blogger 2016 - How to Pick the Best Blogging Platform? also provide Best BlueHost Coupon Codes & Review to Get 56% Off + FREE .COM Domain. And today we are going to see collection of top selling creative & premium WordPress templates on TemplateMonster marketplace including flexible Responsive e-Commerce themes. These are the most sold best WordPress time-honoured themes & templates verified by various customers.

Top 30 TemplateMonster Summer Best-Selling WordPress Themes 2016

If you buy any of these themes as a bonus you get all the images it goes with for free. However, you can always replace them when you feel like that. The themes are easy to install and to customize, but if you come across any problem 24/7 support team is always ready to help. Among these top 30 TemplateMonster bestsellers, you will find WordPress, Joomla, Magento, PrestaShop, HTML and Multipurpose themes. So no matter whether you want to start a blog or an online shop you will find something for your needs. But be sure you can find even more on the site if nothing fits you among these 30 templates.

Fashion and Beauty WordPress Template

Top 30 TemplateMonster Summer Best-Sellers
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Financial Services WordPress Theme

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Advertising Agency WordPress Theme

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Global Business WordPress Theme

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Styler PrestaShop Theme for Fashion Shop

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Modicate Multipurpose Template

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Roofing Services WordPress Theme

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Fine Art WordPress Theme

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RealEstate Agency WordPress Theme

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Cosy Hotel WordPress Theme

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IT Solutions WordPress Template

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KingNews WordPress Theme

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Interior and Furnishing Joomla Template

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Business Strategy Joomla Template

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Lifestyle Joomla Template

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Advertising Ideas Joomla Template

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Career and Recruting Joomla Template

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Beer Responsive Joomla Template

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Fashion and Design Joomla Template

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Online Education Joomla Theme

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Make-Up and Hair Stylist Website Template

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Molotok PrestaShop Theme

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Cyan PrestaShop Theme

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Building PrestaShop Template

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Tennis Sport PrestaShop Template

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Fashion Clothes Magento Theme

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Electronic Gadgets Magento Theme

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Men's Fashion Magento Theme

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Garden Furniture Magento Theme

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Top 30 TemplateMonster Best-Sellers WordPress Themes | Best Website Templates | Responsive Themes Best templatemonster wordpress themes including bootstrap & best working coupon codes for all your website including joomla magento prestashop or html web also responsive and better seo but bestsellers in fashion as well as blog travel Get premium templates for online store

7 Actionable Tips For A Better Performing Ecommerce Website

E-commerce businesses are seated with several challenges and possibilities with the growing web. Competition from well-known retailers as well as startups can make for a dizzying range of challenges for e-commerce companies. If you want to earn more shoppers and pull attention, you want to ensure that your website is as useful and as customer-friendly as possible. E-commerce Website Tips: Professional E-commerce, website design, and model, plays an essential role in building an efficient e-commerce business. It is, therefore, essential to learning the crucial elements of custom website layout to help you to design top quality e-commerce websites from scratch. You need to keep in mind that, if you site is not that much engaging or better looking with easy navigation then you are going to loose your customer, and if your shoppers don't like your website, it will divert your sell to your competitors. Learn essential things that will boost your eCommerce online store to build a successful business.
Actionable Essential Important Tips For A Better Performing Ecommerce Website To Attract More Customers for Successful Business
Tips For A Better Performing Ecommerce Website
Last time we saw, SEO Guide - 15 Tips to Improve SEO Ranking That'll Generate Huge Traffic To Your Site, and this time, we are going to see most essential tips for creating a better usable E-Commerce website.

7 Actionable Tips For A Better Performing Ecommerce Website

These are best, actionable and most essential marketing tips for better e-commerce web design and usability to make your homepage a conversion magnet that will improve the overall e-commerce experience for all your customers and help to attract more customers and ultimately make your e-commerce business wildly successful.

The visual components of professional website design

The visual elements of your design are the details that your site visitors will see. The page heading, item images, item description, add to cart button and everything they see on the page. Streamlined designs are the characteristic of modern e-commerce websites. Each and every visual component on the page is positioned there with a purpose. The item images, item descriptions, etc. work as a single unit. The purpose of the unit is to close the sale. Your website doesn�t need to be pretty; it needs to engage. Engagement is the key. eCommercee design is about generating prospects into purchases with little or no stress while building trust, enjoyment, and convenience with a brand. Ensure that consumers can browse, share and fully understand your products.

Essential points to keep in mind with customized website design

Use large, clear fonts for shop item descriptions. A light background and dark colored font, such as sans serif are effective. Such a font has high readability. You can't sell your products if your visitors can not study what they see.

Use high quality item images. Clear and detailed item images play a significant role in transforming daily visitors to customers.

Always show your product or service prices in a notable position

Price is also an essential element to include within your design. Include the item price close to your 'buy now' or 'add to cart' button. Your potential customers will then know exactly how much they need to pay for your products or services.

Indications of trust and integrity

Displaying web safe purchasing security certificates and logos on your website instill assurance in the minds of your consumers. Tell your potential customers that you value the security of their details. These signs of trust like SSL certificate are very powerful and will help to improve your sales.

Simple and Easy payment method

An online shopper or customer that is forced to fill in too many forms is an annoyed customer. So make sure your website is synced with a trustworthy and easy to use payment service or gateway. You need to make payment processing as simple as possible.

Background elements of your custom website design

These factors are what bring the pages and the website together. The various scripts and codes that pull data from your server, to display what your visitors see in their web browser are all background elements. Clean HTML and CSS coding will enable the search engine crawlers to identify the crucial elements of your web pages. The search engine friendly code is important for bringing in high-quality visitors and achieving high search engine ranking results.

Staying on top of SEO

As the e-commerce businesses experiences rapid growth, more and more companies will be getting into this significantly crowded space. That means it will be much more essential than ever to stay on top of SEO in order to stand out from the competition.

Author Bio: Emily is an expert web developer with vast experience in developing any web development application. Currently, she has utilized with Techiterian: a professional IT and Web Design Company. She has great passion in writing various content topics especially about web design, passive income, and online market research.

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