Yahoo was very popular with their search engine but their reputation dimmed time to time due to raise of rival search engine Google. However finally they Alliance their search engine with Microsoft's Bing search engine but whenever a searcher make query Yahoo redirect to Bing search engine, but this integration badly impact on Yahoo.
Recently yahoo's CEO Marissa Mayer reveal Updates Its Local Search Results. They are initially working on two scheme to re-energize Yahoo into organic and potentially paid search. And the whole scheme are detach from Microsoft.
Those Yahoo Updates on Local Search Results will make their search engine more reliable and strong. You can see on above image that about local search data displaying on Yahoo search engine with location map. This feature us really helpful for local buyer and searcher. But this concept first implement by Google which is known as Google place. Similarly now we will get detail data about local stores and business available data which will help local US people. According to Yahoo "A Beautiful Day in Your Neighborhood", and right now this search result working perfectly on USA. Hopefully Yahoo will extend this service among others countries very soon.
Yahoo already announcement on their official website that-
Whether you�re searching for the nearest open restaurant or your local coffee shop, you�ll see a snapshot of the business alongside our refreshed Yahoo Maps experience - information like a company overview, photos, hours of operation, parking availability and more. With a noticeably larger map that stays put on the sidebar, it�s easier to find the location closest to you.
Though yahoo is now much backward than Google but they are planning to beat them on Mobile search. If Yahoo can provide right content and user experience on their search engine they there has a possibility to generate new �search� usage and ad revenue from mobile. However most of the concept are deriving from Google and Yahoo borrowing this for their improvement. Formerly Yahoo has brought responsive mail concept from Google and successfully occupy a better place on Android devices.
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