On-page SEO Checklist To Build Perfectly Optimized Web Page |
Also read: 15 Tips to Improve SEO Ranking That'll Generate Huge Traffic To Your Site | SEO Guide
Keyword optimization - Secrets to Selecting Highly-Effective SEO Keywords
- Title - Start your post titles with the right search engine keywords you want to be ranked for. If your intention is to write an article focused on On-page SEO, the title should start with On-page SEO. An 'SEOMoz' study has clearly shown that the position of the highly effective SEO keyword in a title plays as a ranking factor - and having the keywords in the middle or in the back caused the results to rank lower.
You can also read Online Meta Tag Generator for adding Meta Tags to each page. - SEO-Friendly Permalinks - You don't want to start your URLs with numbers and unnecessary symbols that would give unclear signals to a search engine crawler. Avoid horrible URLs at any costs, for.ex. yourdoman.com/p=4452368, since Google stated that first 3-5 words in a URL are given the most weight. So it's better to change your permalinks for SEO Friendly URLs.
Check out: Why Meta Elements are Important to Improve Search Engine Ranking [PageRank]
Content optimization & Search Engine Success Factors
- Headline Tag - Most popular CMS platforms, like Wordpress, automatically embed the title into the H1 (headline) tag. But be careful of this, since some themes override this function. Always double check in the code if the H1 tag is added to your title.
- Keyword Placement - Don't forget to implement the keyword in the first 100-150 words of the article. Having a keyword in the first paragraph gives a signal to the search engine that the content is actually about the keyword.
- Outbound Links - Using quality backlinks to relevant sources and authority sites such as .gov, .org sites or Wikipedia links helps to improve your PageRank.
- Multimedia - Written content can�t always get you far enough. Enriching your content with multimedia such as images, videos and graphs can greatly influence the bounce rate of your site, and increase time spent by visitors on your site. Both of these are two important interaction-based ranking signals for Google.
- Headline Modifiers - Using title modifiers such as "Fix", "Best", "Tut", "Popular", "How to", "Guide", or "Review" can help you rank higher for the long tail versions of your keywords.
- Length of the Content - Although still debatable, the length of the content can be used to determine the search rank. The absolute minimum word count recommended in order to achieve any form of quality is 500 words, but there are studies claiming that you should aim for at least 1500 words when targeting very competitive keywords
Optimize web pages for SEO to rank better in Google SERP
- Speed, give me what I need - If your site loads more than 4 seconds, you are much more likely to lose your visitor. Not only that, loading speed is also an important ranking signal for most search engines. You can improve the loading speed by compressing your multimedia, choosing a good hosting plan, using a CDN (content delivery network) etc.
Read how to use CDN in blogger blog to make blog to load faster. - Social-Sharing buttons - Online presence is almost nothing without a good social media coverage. Social shares are also an important ranking signal, and prominent and well-designed social sharing icons can help increase the social shares up to 700%.
Read how to use Full CSS3 Optimised Shocial Sharing widget to prevent blocking of page loading. - Cut down the Bounce Rate - A bounce is an occurrence of a visitor quickly leaving your site. That might happen for a number of reasons and Google uses Google toolbar, Chrome browser, and Google Analytics data to control and analysis the bounce rate of your every web page. To lower your bounce rate, you could work on improving the internal link structure on your site, writing a good copy, and investing in a clean site theme that would work in tone with your branding design.
- Sprinkle the LSI Keywords - These are the keywords related to the keywords you are searching for, and can be found at the bottom of your Google search page. LSI (Latent Semantic Indexing) keywords are synonyms used to define a page�s relevancy, and possibly even quality.
- HTML stuffed content - Sometimes the Google crawlers have greater difficulty on crawling when looking at what is relevant or what is not; since they spend a lot of time roaming through your HTML code. For example, having a paragraph style or inline group tag that repeats itself each time you enter a different piece of code can work very negatively towards the readability of your site.
If you're already doing, at least, a couple of these things, then your site might be on a good run. Do your best to implement as many of this advice and techniques before, or at least, simultaneously with your off-site SEO campaign. As you see, all you need is a bit of time, patience, and some skills with HTML to significantly improve your site's performance and boost your rankings in the process.
Article By Raul Harman - is a B.Sc. in Innovative entrepreneurship and his main areas of interest is digital marketing for enterprises and small businesses. He is also a regular contributor on technivorz.com.
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